Application service providers (commonly referred to as ASP’s) have quickly sprouted onto the web hosting scene in effort to provide businesses with new and innovative services. The term ASP should not be confused with Microsoft Corporations software application.

The number of applications provided through the ASP model is growing. Accordingly, there is a growing business of companies developing software for the ASP marketplace. What sorts of applications are being developed? As remotely-hosted applications can provide cost-effective access for businesses to unique software, many of the applications are designed to be of occasional use in terms of use. Others are geared towards using group connectivity provided by through the Internet to provide an application that is flexible.

ASP’s have created software programs to handle various business functions as materials management, human resources, financial management, and e-commerce transaction services.

The variety of solutions provided by ASP’s is vast. Many ASP’s are doing great business in meeting operational needs of companies across different industries and business functions. There are a number of technical and business issues currently addressed by ASP’s to develop and enhance system applications.

A major advantage for businesses in seeking ASP services is that they provide an opportunity to reduce costs and increase efficiencies. Companies can have access to a wider-range of software products with the possibility of paying less than an outright purchase through usage charges. This allows businesses to access applications that can service particular business needs so companies can focus on their core operations. Furthermore, ASP’s are developing new software that can provide business solutions to operating issues not previously addressed through PC-based software. ASP’s also remove many of the technical administrative and maintenance issues associated with software by providing real-time upgrades, remote hosting, remote dial in customer support and overall software management.

Web hosting companies are involved in the development of applications – however, many of the hosting companies serve to provide network management and serve the application remotely to users. In providing ASP-related services, these companies are essentially AIP’s (application infrastructure providers.)

For mainframe web hosting applications, ASP service providers are pioneering a new way to host and maintain business applications.

You need a web server to put your web site on the internet. Sometimes, owning and maintaining a web server can cost money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians;

and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure.

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Choosing ISP services can be real tricky and the rule of thumb is to pay for those services that you only need. Instead of plunking down change for all the bells and whistles. The typical small business web-site, four to seven pages, could choose a virtual hosting service with multiple email addresses, cgi-bin access and a T3 connection from the Internet for $19 to $27 per month.

Most small businesses pick the managed server hosting packages which could range from $3.95 a month to $20 a month. As stated before, these hosting packages have all the administrative support that you need and all you have to worry about is the development of your web-site. You are given an FTP client to load your site to the internet.

Socket Security Certificates cost extra for secure transactions of the financial type through your web page and you expect to pay at least $40 to $80 per month. The setup fees can be expensive and cost as much as $55, and sometimes more if you order special features. Large companies and high volume web sites pay more for certain types of services.

Shop around and get the best deal for your business. You can get web hosting through the internet from anywhere but you have to really study the ISP’s and see what they offer.

A big concern in choosing an ISP should be the response time in case a server goes down. How does the server respond during high traffic times on the server? You would have to ask the ISP representative what their percentage ranking is as far as server downtime.

You can find some of these rankings on the internet by going to cnet.com or use the Google search engine to rate the top ten ISP providers that have the best percentage of what the industry calls, “up” time according to their servers.

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site - This step includes adding optimized content to all pages in the website.

Step 2: Add tags - Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,

Website statistics monitoring and conversion tracking

There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

Linux/Unix is an alternate type of system that provides hosting for small businesses and companies that run Linux/Unix applications on their personal computers and laptops. The Linux/Unix-based platform is stable platform in the industry.

The Linux operating system was developed by Linus Torvalds as an alternative to other operating systems. Most of its versions are free of costs. The most popular Linux software is Red Hat and Mandrake.

Linux/Unix was only for professionals until a few years ago but the situation has changed. Many ’small businesses have switched to the Linux/Unix platform because of its open source architecture, meaning that users can structure the system to do what they want it to do.

Web host providers are specializing in Linux/Unix servers and the demand for this type of interface has grown by 40% over the last three years. A Unix-based platform is one of the most reliable operating system that you can ever have. It has a better up time than Microsoft Operating Systems and hosting programs in Linux/Unix are more flexible. You actually can get ore from a Linux/Unix based server than other servers on the market.

Linux/Unix supports a wide variety of application languages, more than any other operating system. The most common applications of such kind include C, C++, Shell, Perl, Tcl, Python, Java and PHP. Databases available for Unix are mSQL and mySQL. The one you choose would depend on what you plan to do on the web and the host that you choose to park your web site.

The Linux/Unix based system comes with its won web development module in some versions of Red Hat Linux that make web site creation easy as 1-2-3. FTP modules are built into the operating system to provide you with an alternative way to load the web site to the Linux/Unix host.

Linux/Unix will become a major force in the future as more small to medium businesses turn towards its hosting platform.

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL - I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

How do you choose a hosting provider when there are thousands of hosting companies available online? It’s like going through the yellow pages trying to find burger restaurants. There are lots of them. Hopefully these tips will steer you in the right direction.Important factors in selecting a web hosting company include the percentage of server uptime. 98 to 99% uptime is the dream standard for server uptime, 65% is unacceptable. The higher the downtime of a server, the lower the potential for traffic at your web site. Another consideration is how much space is provided for the files that will make up your web site. How much bandwidth is in your package? Monthly bandwidth is the amount of data transfer allowed for visitors to view and use your web site.

With today’s changing trends in web hosting services, it is important to get as much server space and bandwidth as you can. This will allow for necessary updates and increased traffic to your site as it becomes more popular.

It is equally important when purchasing business web hosting that CGI access is provided; along with features such as MySQL, Real Audio, Real Video, and Cold Fusion (which some companies sell as an add on component). A crucial feature necessary for doing ecommerce is SSL, or Secure Socket Layer. This encrypts all order and credit card information until it reaches you. An SSL certificate can be purchased from most web hosting providers. Displaying it on your ecommerce web site verifies that your site transactions are safe and secure.

We’ve talked about this before in other articles. You will need a domain name that reflects the nature of your business. For instance, a sports business might have a URL that is www.coloradosports.com . To get your own unique domain name, you must first check the availability of the name with a domain name search, offered by domain registrars such as Network Solutions.

There are many service providers to choose from. If you do your homework, you’ll find some good deals that will fit your budget.

If and when you’re interested in starting an online business, there are a lot of things that you have to study first before you can rightfully expect a high return on investment.

First, make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.

There’s the matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.

Optimize your plan by understanding web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.

Web hosting is important to your plans if you want your website to have its own niche in the Internet so do read carefully what we’re about to teach you.

You have a couple of choices when it comes to web hosting - you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.

These are key issues to address.

Are you willing to deal with advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because it’s the only reason they can continue letting people enjoy free web hosting.

Are you “cool” with low bandwidth access and minimal web space?

If you’re not okay with the following facts I presented, then I suggest you go with a web consultant and let them handle all of your work.

There are some good deals on the internet concerning web space and hosting but you have to look to find the best deals. You should also consider how long a provider has been in business.

Finding free web space on the Internet is simple. All you have to do is use a simple Web search (Google, AltaVista or Yahoo) and the results should bring back options for free web space. There are many individuals and businesses looking for a place to put their website without having to pay for the service. These free services can provide anywhere from 5MB to 100Mb of online web space for hosting your web site.

Free sites also come with some cool stuff, such as counters, guest books, virtual domain names, tracking logs, blogs, copy and past scripts that are usually Java code scripts and more. These additions are good for people that have little or no knowledge into building a web site.

A free service provides benefits to all people and may sound like a good idea but the goal is to do your research to see if the deals are viable or not. Free services can also bring other unwanted things that you have to deal with when you sign up for the service. Usually, you have to submit to advertising and surveys by filling out a form before you can get your free service. Be sure that you read the user agreements that come with the free services.

You can go on the cheap and don’t want advertisements running on your site, you can get a service similar to free hosting but you would have to pay a small fee to keep your web page ad-free. Some of these providers will offer you a service for $2.95 a month with 100MB of web space if that’s all that you need, and you can always upgrade your packages.

There’s a lot of competition for your Web site hosting dollars, and you can find some pretty good deals if you look hard enough.

Does the length of your website’s domain name registration affect search engine optimization and results?

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there’s a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year.

Yes, you can lose critical positioning in the search engines if you don’t reregister your domain name in time. You may have to start the SEO process all over again!